Where do I sign up for a sponsorship deal like that? Hell, I'd tattoo ole St. Arnold on my BLEEP for free friggin beer from those guys!
Think you got what it takes to be the Chief Beer Officer for the Four Points by Sheraton?
You don't. But you can learn by being Scott Kerkmans very own Bierbitzch. I mean his intern. If you recall I rambled about Scott's dream job back in January (he's had it for almost a year now though). Well, the job is so time consuming and overwhelming that he's put out a call for assistance. I'd go, but I already have way too much in my mug at the moment.
So if you're over 21 and have a love for lager this might be your moment to shine. The search is on (it officailly begun on March 26th), but don't think it's all fun and suds. Oh sure, yo uget to suck down vat fulls of great brew (not that mass produced swill the unwashed masses drink), but you will also be learning what's what of the Four Points by Sheraton Best Brews program as well as the expanding craft beer industry and beer business. Since this is an internship... you don't get paid and the position starts in June and comes to sad end in August.
The Calgary Sun pulled the hops over reader''s eyes on April 1. How? They ran an 'ad' on page 7 of the April 1st edition that promised readers a free sample of a new beer from Big Rock Brewery called Hyde. The catch? They had to clip out a special beer square on the page, drop it into water, refrigerate and enjoy.
Some people actually fell for it. However, in a move that somewhat reaffirms my faith in humans, a few of the more intelligent, creative types turned the tables on the Sun and sent in reviews of the beer. Touche!
Have a great weekend... and Zivjeli!