Thursday, May 29, 2008

The Colorado Beer Trail

You know craft beer has hit the big time when it gets talked about in Time magazine. But not just any craft beer -- Colorado craft beer.

Joel Stein wrote up an interesting article last month called "The Colorado Beer Trail" in which the intrepid, non-beer drinking reporter tagged along with the Big Beer Kahuna himself, Scott Kerkmans (Chief Beer Officer for Four Points by Sheraton), for a tour of Denver-area breweries.

It's a really good article, even if it's written by someone who - before going on this excursion - proclaimed not to like beer. Hey, it's OK not to like beer... my wife really doesn't, but too often beer articles written for mainstream media are done so by people who not only don't like beer, but can't tell the difference between a Hefe and an IPA. At least Joel sounds like he knows what he's talking about, thus he can accurately convey to readers what he was drinking and experiencing. There's nothing worse than a writer writing about something they know nothing about. It does a huge disservice to the writer, the magazine (or website), and most importantly... the very topic being written about. If uninformed, it might actually sway the opinion of someone who doesn't know better.

While you're reading the article be sure to check out the accompanying photo montage taken by David Bowman. There's some really good pics in there.

Oh, and Mr. Kerkmans... about that bus tour of Denver-area breweries - call me! ;)