As a loyal supporter and fan of our beer, we wanted to get in touch with you about an announcement that we made yesterday. We have announced a cautious, voluntary product recall of some bottles of Samuel Adams. While there is no problem with our beer, we believe a small proportion of bottles from our outside glass supplier could contain some small bits of glass.
The bottles we've identified as being possibly affected are from one glass plant of the five that we get our bottles from. The issue affects less than 25% of our bottled beer and of that amount, we believe far less than 1% of the bottles we're recalling are actually affected. We have no reports of any injury from our drinkers related to this issue. But because the safety of our drinkers is of paramount concern to us, we are being cautious and issuing the recall for all bottles from this glass plant.
But not to worry, this doesn't mean that you have to stop drinking Samuel
Adams! All draft beer is perfectly fine and most of our bottled beer is not in these possibly affected bottles. It's easy to spot the bottles we're recalling: they are all embossed to say "N35" at the base of the bottle below the label (see photo on web site). We are working with our wholesalers and retailers to ensure that the affected bottles are removed from stores quickly.
We wanted to be sure that our loyal Sam fans are aware of the problem and know that we are doing everything we can to address this situation quickly. We are disappointed that because of these bottles supplied to us, we didn't live up to your expectations as a loyal Sam Adams drinker. We believe that we are taking all the right steps to ensure that the bottled Samuel Adams beer out there meets our quality standards and your expectations. If you have any questions about the recall, we created a special web site and a toll-free number 1-888-674-5159 to answer your questions.
As always, we appreciate your support.
Andrew & Bert