Tuesday, December 18, 2007

Drinking up a good read

I'm 40 years old. Which is seven more than the cryptic number 33 on the label of a Rolling Rock bottle, five less than the number on a Colt 45 can, and fifty nine less than the 99 bottles of beer on the wall.

What the hell does all that mean? No clue.

But it goes with the mentality of a new beer magazine called, well... Beer Magazine. By looking at their website (which has been only slightly updated since the last time I perused it, meaning it's about as interactive as a slab of frozen ice), a second issue is out on the newsstands now.

At first glance through its shinny pages (the mag looks gorgeous) you'll find somewhat juvenile humor laced throughout (comparing toilet papers?). You'll also notice the gorgeous babes and their boobs. Nothing sells beer like babes and boobs. And toilet paper. I know sex sells, and it goes hand in hand with all the beer ads we've seen for years on television, so its par for the course.

But don't let all that fool you. It did me at first. Beneath the glossy babes is a helluva good magazine. Unlike many of the staid, ultra-conservative beer oriented rags... Beer Magazine is different. In a good way. The last thing we needed is another "thinking man's" beer mag. I give huge props to Derek and Mike for seemingly combining frat boy beer mentality that will sell millions of issues to the Beer Bongers of the world, with beer knowledge that will sell to millions of beer enthusiasts. Sounds like a winning combo to me!

I give Beer Magazine two solid beer thumbs up, and look forward to this becoming a 12-times-a-year mag!


Anonymous said...

Thanks for picking it up and seeing past the one part you may like. I had a vision for this magazine years ago, and being fun to read and reaching people through entertainment seems to work better than telling the masses their beer sucks. I think lots of people will get hug up on the format until they really just read and take the good and the bad...

Issue 2 is on the stands now :)

Eli the Mad Man said...

Derek, thanks for posting to the blog! Congrats on the mag. It took me a bit to warm up to it, but it's one that I really look forward to getting now. I like the mix of humor and info. If you ever need a freelance writer... let me know! ;)