Friday, October 19, 2007

Holy Rollin' and Hops in Hellfire

Fire it up!

In case you missed it, hops are in short supply. No, not because of ethanol - that's a myth. So what's the real cause? One hell of a fire in a hop warehouse that destroyed some 2 - 3 percent of the WORLD'S hop supply. Craft beer aficionados will likely pay the ultimate price at the tap. Check out ABC's report for the lowdown.

Miller Mocks Jesus

It's bad enough that SABMiller of London, and Denver-based Molson Coors Brewing Co. have merged to fight the "juggernaut" (quotes because there's simply no accounting for taste in this country) that is Anheuser-Busch (check out all the details here), but Miller has decided it was in their best interest to sponsor The Folsom Street Fair, which is the finale to San Francisco's Leather Pride Week. Think of it in these terms: citizens of Sodom and Gamorrah would blush over this crap.

That's bad, but it gets a WHOLE LOT worse. The promotional poster (go here to see it, I won't stoop so low as to show it on my site) for this "festival" - and I use that term loosely (although not nearly as loose as the morals of the attendees) - is nothing short of mind boggling. In what amounts to a sexually twisted version of the painting The Last Supper (create by Leonardo Da Vinci) "are a set of men and women in various stages of leather dress/undress, including a man wearing a black dog mask. Sex toys, including a big red fist, are strewn across the table... Prominently on display in the left-hand corner of the ad — the Miller Lite sponsorship logo."

Wow. Just... WOW. As if I needed another reason to, dare I say, piss on mass produced swill. To read the whole article, written by Brent Bozell III, go here.

On that happy note... ya'll have a great beer drinkin' weekend. I know I will! Let me know if there's something out there you've tried recently that you think I'd like. I LOVE trying new brews!

Until then... Zivjeli!


Anonymous said...

it's got nothin to do with morals, my man.

it's strikly bizness.

Eli the Mad Man said...

Very bad business. Go ahead and Google this and see how many other sites ranted about it.

BTW, Miller ended up pulling the ad. This was on their website:

While Miller has supported the Folsom Street Fair for several years, we take exception to the poster the organizing committee developed this year. We understand some individuals may find the imagery offensive and we have asked the organizers to remove our logo from the poster effective immediately.

We regret that our failure to adhere to our own policy led to an inappropriate use of our trademark and apologize to anyone who was offended as a result, particularly members of the Christian community who have contacted us to express their concern.

We are conducting an immediate audit of our procedures for approving local marketing and sales sponsorships to ensure that this does not happen again.

It is important to understand that the Folsom Street Fair does not target the general public in its communications. The fair itself and the organization’s website are only intended for the adult alternative lifestyle community.

Guess they realized (too late) what a plunder they made.