Wednesday, February 23, 2011

Start the buzz about American Craft Beer Week now

"The Mother of All Beer Weeks" may still be a few months off (it runs May 16 - 22), but it's never too early to start thinking about what you're going to do - or down - during this purely American celebration of all things BEER.

Thankfully, the Brewers Association has come up with just the thing - in this case, a great video - to help you get in the mood.  As if you needed any more incentive to drink great craft beer, right?

Ya... that's what I thought. 

"American Craft Beer Week is an annual celebration of these historic beer times and the amazing community citizenship of craft brewers," said Brewers Association spokesperson Julia Herz. "With an emphasis to savor the flavor responsibly and the resurgence of a rich brewing culture here in the U.S., the week is a chance to highlight and recognize the incredible contributions of America's craft brewers."

ACBW was established in 2006. In 2010, it logged 341 participating breweries that hosted 621 events in 45 states. U.S. Congress even passed House Resolution 1297 supporting the goals and ideals of ACBW and recognizes the contributions of craft brewers to the economy. It's estimated that small and independent craft brewers have created over 100,000 jobs and account for $3 billon annually in wages and benefits.

At the 1:31 mark of the video, Bryan Simpson from New Belgium Brewing Company here in Colorado,  says: "Craft brew industry is really the idea of having a vision, taking a risk, building something from the round up...  It's a great reflection of the grit and integrity it took to build this country from the ground up." There's more to that then just some nice words.  Beer not only built this country, but sculpted our world. If you haven't seen "How Beer Saved the World" on Discovery Channel, do so. (You can actually watch it online now).

And for an ever-expanding list of events near you for the 2011 ACBW... visit


No comments: